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Get to know us. We know your business. |
Ever had that gut feeling that ticket sales just weren’t going to pick up this week? We’ve spent a lot of time quantifying those gut feelings by building statistical models that will help you predict where sales may end up days or even months in advance. We can even show you how to take advantage of those trends to improve your revenue. What would you do differently if you knew how much you were going to sell next week? |
I've spent 15 years working with all types of arts organizations. My work has included selling tickets, solving patron problems, designing marketing strategies and analyzing data. I'm as comfortable connecting with patrons and customer service representatives as I am presenting in depth data/financial analysis to the V.P. of Marketing, Chief Financial Officer or Board of Directors. I have a very thorough first-hand understanding of the challenges facing arts organizations. |
On one of these projects, I found myself immersed in a pricing analysis that resulted in a comprehensive revenue management strategy. This re-pricing and re-scaling strategy helped boost revenue and ticket volume substantially. Years later, those gains have held up to a changing economy and changes in artistic programming. My passion and fascination with all things revenue management was ignited and I was ready to dig deeper into the data. |
Over a year ago, I began working on a web based solution that brought together concepts and analyses from the various projects I had completed. AnalytixLive is exactly what it's name implies - a live version of the kind of comprehensive revenue management analysis that I've done for clients all across the country. It is not just a collection of graphs, but pieces of a puzzle that will help you make bold decisions with greater confidence. |
After several other projects it became very obvious that quantifiable patterns existed everywhere. There was definitely a science to selling the art. My research showed that the key to maximizing revenue over the long term was an organization's ability to identify, quantify and exploit the patterns that existed in their data. The same types of patterns existed regardless of geography or whether I was working with a symphony orchestra, theater or an opera company. |
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